Sella Basmati Rice

shetsoni
1 min readJul 2, 2017

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Sella Basmati Rice from Amira Nature Foods Ltd

Sella Basmati Rice is also being known as parboiled rice. The rice is steamed while the grain is in the husk, and then dried and milled.

Due to this, the rice grains becomes yellowish but is more preferred as all grains are separate on cooking though there is slight change in taste.

The reason this rice is preferred because it retains some nutrients because it is not harshly milled. Steaming helps in saving milling costs.

Rice is processed, parboiled and Polished using latest technology at AMIRA’s mill. It has a longer shelf life and is perfect for Biryani preparation. Amira offers in various Packaging including consumer and Bulk Pakcs as well.

Amira is one of the major exporters of Basmati Rice to UK.

Watch the Video here:

Also Read:

Basmati Rice

Natural White Rice

History of Amira Nature Foods Ltd.

Marketing Strategy of Basmati Rice

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